"If the standard expression for 'new and improved' is 2.0," said Mike Romstad, President of Simon Property Group, "then I'd like to introduce you to Lenox Square Mall 10.0!" Loud applause rang from the listening crowd of attendees gathered in the Neiman Marcus wing to celebrate the grand re-opening of Lenox Square Mall.
The impressive new façade of Lenox Square Mall shone in the early evening light moments earlier as representatives of Simon Mall, Lenox Square, Phipps Plaza, and the Buckhead Coalition held their golden scissors aloft and snipped the ribbon before an enthusiastic crowd:
Pictured left to right are Mike Romstad from Simon, Sam Massell, President of Buckhead Coalition, Robin Suggs Lenox Square Mall Manager, Michelle Smart, Lenox Square and Phipps Plaza Leasing Director, and Sharon Polonia and John Phipps, both from Simon.
You might be asking yourself, "wait, when did Lenox Square Mall close?" The answer is, it didn't.
No, Lenox, an iconic lifestyle destination located in the heart of Buckhead, never actually closed. However, the powers that be at Simon and Lenox Square have been working diligently for quite some time to evolve the mall into its next phase of development.
Already one of the largest shopping malls in the southeast, and anchored by Bloomingdale's, Macy's and Neiman Marcus, Lenox Square Mall shoppers have more than 250 store choices, including retailers like Diesel, Bvlgari, Prada, and Banana Republic.
On June 12, 2014, Lenox Mall 10.0 (as we'll affectionately call it) was unveiled during a ribbon-cutting ceremony that signaled the completion of Lenox Square's multi-phase renovation project, which has created even more shopping and dining options, transformed the center’s main entrance into a beautiful two-story glass front, and updated the Lenox Fashion Café (food court).
Indeed, there is much to be excited about at Lenox. Entering the mall from Peachtree Street, one of the first things you notice is the huge new Nike flagship store right there, nor will you miss the giant Sprinkles Cupcakes shop just a few yards down. These are but two of the major elements of Lenox Square's multi-phase renovation project.
The Cheesecake Factory is a well-known restaurant famed for its extensive selection of more than 30 different varieties of cheesecakes and over 250 menu items.
Zinburger Wine & Burger Bar offers Lenox Square visitors a large selection of gourmet burgers, salads and sides, decadent shakes and desserts, and a carefully-crafted array of wines.
True Food Kitchen will soon be a favorite for Shoppers focused on a healthy, holistic lifestyle; expect to find menu options such as kale, quinoa, seabuckthorn, and acai berries.
Back to the ribbon cutting. After the big snip, guests went inside to enjoy hors d'oeuvres and cocktails, whilst mingling amid ice sculptures, live music, a full bar, and a silent auction.
There was even a giant photo depicting the original opening of Lenox Square in 1959. In honor of this, a mint-condition 1959 Chevy Corvette was parked in the middle of the mall, courtesy of Jim Ellis Chevrolet.
The DVF brand is renowned for its iconic wrap dress, and over the years the label has expanded to a full collection of ready-to-wear and accessories including shows, handbags, small leather goods, scarves, fine jewelry, and more. This will be DVF’s first retail location in Georgia.
Rounding out the latest updates and additions, Montblanc, the paramount creator of writing instruments, will relocate nearby to the former ALDO store on the main mall level. Offering a wide selection of shoes, boots, sandals, and accessories, ALDO opened their new flagship store next to Brahmin on the main mall level. David Yurman will soon undergo a full renovation, and will temporarily be located in the Neiman Marcus wing.
Keep the surprises coming, Lenox Square Mall. We like them!
What do you think of the newly renovated Lenox Mall? Tweet @LenoxSqMall!
P.S. Did you know that Sprinkles Cupcakes has a cupcake ATM? Yep, it’s true. You can walk up and purchase a cupcake 24 hours a day! Pop by Lenox Square and get your sugar fix.
This post originally appeared on Atlanta.net, written by yours truly.